Marketing News

Circana Reports Shoppers Seek Deals for Holidays

The usual items top this year’s shopping lists, but consumers are planning on buying less and looking for more deals to offset higher prices.

Consumers plan to be more selective in their buying behavior this holiday shopping season. According to the annual holiday purchase intentions consumer survey from Circana, 81% of holiday shoppers indicated an expectation of higher prices as a result of tariffs and stronger regulations on imports of goods from other countries. Nearly two-thirds (63%) of consumers said that the cost of food and groceries this year will impact their holiday shopping behavior, whether they buy fewer gifts, spen...

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